Working with television and radio
This section provides advice on when and how to work with television and radio media.
You might need to work with television and radio media when:
If you have an idea for a television or radio story
Here are some ideas to consider before approaching them
If your project is being showcased
Your approach when your project is being showcased should be the same as when you are pitching an idea – except that you do not need to sell it. But all the other tips above still apply. The producer will probably require you to provide information about the project in an interesting and accessible way and to help identify good ‘characters’ for the story. If interviewed on camera, remember to focus your comments on the big-picture aspects of the project (impact, number of beneficiaries, time frame, donors) and let the project participants speak for themselves.
- You have an idea for a story that highlights the work of an IFAD-supported project.
- Your project is being showcased.
- You have been asked for an interview.
If you have an idea for a television or radio story
- Contact the Communications Officer: Video if you think your idea will be of interest to global news media.
- Make direct contact if you think your idea could be of interest to a local television or radio programme.
Here are some ideas to consider before approaching them
- Do your research and target the appropriate programme. Ensure the story fits in with the programme’s format and content.
- Talk to the right person. Telephone the television or radio programme and ask for the person responsible for the show’s content. If they do not have time to talk to you, you can submit your pitch by e-mail and follow up with a telephone call.
- Give the broadcaster a reason to film this story. Why will it be of interest to people? What important issues does it raise? What impact does it have on the wider community?
- Propose a central character. People always relate well to stories about individuals because they create an emotional connection and understanding. These personal stories are used to highlight the bigger issues. Find one or two project beneficiaries who speak well and have good stories to tell that draw attention to the issues you want to raise. When you approach the television or radio programme, mention these personal stories.
- Avoid jargon. Keep the concepts simple and use plain language.
If your project is being showcased
Your approach when your project is being showcased should be the same as when you are pitching an idea – except that you do not need to sell it. But all the other tips above still apply. The producer will probably require you to provide information about the project in an interesting and accessible way and to help identify good ‘characters’ for the story. If interviewed on camera, remember to focus your comments on the big-picture aspects of the project (impact, number of beneficiaries, time frame, donors) and let the project participants speak for themselves.