IFAD's logo
The power of a strong visual identity can only be realized through consistent application over time, so IFAD policy requires that the official logotype is the only sanctioned symbol for use across the organization. No other symbols or marks may be used in conjunction with the official IFAD visual identity or in place of it.
The IFAD logo, or symbol, is the core element of our visual identity. It should be seen on every product that comes out of IFAD, from letterheads to job advertisements to reports to merchandise to the website.
The logo, used since the organization’s founding, is a pictogram aimed at projecting the image of international cooperation for agricultural development. It comprises a stylized ear of grain supported by three stalks. The stalks represent IFAD’s three founders (Organisation for Economic Co-operation and Development [OECD], Organization of the Petroleum Exporting Countries [OPEC] and developing countries), which contribute symbolically to the growth of the grain.
The logo, used since the organization’s founding, is a pictogram aimed at projecting the image of international cooperation for agricultural development. It comprises a stylized ear of grain supported by three stalks. The stalks represent IFAD’s three founders (Organisation for Economic Co-operation and Development [OECD], Organization of the Petroleum Exporting Countries [OPEC] and developing countries), which contribute symbolically to the growth of the grain.
The symbol is incorporated with the name to form the IFAD logotype. The IFAD logotype is provided in various formats, appropriate for specific usage needs.
The IFAD logotype must always be reproduced from a digital master reference, available from the Graphic Design Services Unit. Please be sure to use the appropriate artwork format.
File formats:
The IFAD logotype must always be reproduced from a digital master reference, available from the Graphic Design Services Unit. Please be sure to use the appropriate artwork format.
File formats:
- EPS: all professionally printed applications
- GIF: online usage
- JPEG: desktop programmes
Recommended size
Consistency in the size of the logotype is important when producing communications. Here are the recommended sizes for reproduction in the DL format and across the various A series formats:
The EPS file containing the logotype guarantees the production integrity of the logo when it is scaled up or down in size and helps to avoid distortion in the logo proportions.
- DL - logo height: 13 mm
- A5 - logo height: 13 mm
- A4 - logo height: 13 mm
- A3 - logo height: 22 mm
The EPS file containing the logotype guarantees the production integrity of the logo when it is scaled up or down in size and helps to avoid distortion in the logo proportions.
Language versions
The logotype is available in each of the four official IFAD languages – Arabic, English, French and Spanish. A version is also available that incorporates the tagline in all four languages in a single arrangement.
Colour
The logotype may only be reproduced as:
- 100% black
- symbol 50% black and logotype 100% black
- reversed as 100% white from any field/background
Usage of the logo
Surrounding space requirements
To maximize its visual presence the logotype requires a surrounding area clear of any graphic element or text. This clear space should always be equal to the width of the logo.
Integrating partner logos
The IFAD logo can be used in conjunction with another logo or emblem to suggest an association between IFAD and other organizations, projects or initiatives. When the logo is used with other logos or emblems, sufficient space must be left around the IFAD logo to clearly demonstrate it as a separate and distinct organization.